Marriott Hospitality Leadership Institute

Repositioning hospitality within the experience economy

Client

Marc Brown, Executive Director, Hospitality Leadership Institute

Date

2023-Present

Services

Facilitation, Design Strategy, Foresight

The University of Utah, with support from The J. Willard and Alice S. Marriott Foundation, has embarked on a process to co-create a new hospitality leadership initiative aimed at developing the next generation of diverse industry leaders. The University of Utah and the Marriott Foundation share a vision to develop a Hospitality Institute that will be best-in-class and feature top-tier curriculum and experiential learning opportunities to prepare students for careers in the sector and develop future leaders of the hospitality industry.

Building on their shared vision we developed and facilitated in-depth design process to develop strategic recommendations for the initiative. Through landscape research, stakeholder interviews, benchmarking workshops, exploratory learning journeys, and most importantly, ongoing student engagement, the process revealed and articulated clear pathways for achieving their shared ambitions for repositioning hospitality, its leaders, and its workforce for a sustainable, connected, and inclusive world.