College Town Magic
Aretee partnered with the University of Utah to reimagine the campus experience as it transitions from a commuter to a residential campus and prepares to host the 2034 Olympic Village.
Through a human-centric design approach, the team facilitated workshops and stakeholder interviews with representatives across key university departments to develop a unified vision and guiding principles for creating a vibrant 24/7 campus environment.
The result was the "College Town Magic Strategic Framework," a comprehensive roadmap for integrating learning, community, and vibrancy into physical and programmatic campus development. Backed by benchmarking research and innovative design strategies, the framework positions the university to meet evolving student expectations while fostering a dynamic, connected, and future-ready campus that inspires belonging and supports institutional growth for the next century.
